Services - Search Engine Marketing

Is your website a hidden jewel? Can your customers find you in the search engines?

We use the Internet to look for goods, services or information and we trust search engines to deliver traffic to our websites. One third of British businesses bought online during 2003* and the majority of these purchases originated with an online search.

To get your site included in a search engine's results you need to use search engine optimization and/or search engine advertising. Both can deliver great results and we can advise on which will be most appropriate for you.

Search Engine Optimisation

Our approach to your search engine optimisation depends on you. However, the starting point for all optimisation is research into the keywords which are actually used on the Internet by your potential clients.

  1. If you already have an existing website, we will begin with a review of your current website structure. Then we work with you to improve the optimisation of the website and, together with your website designers, we will build in search engine friendly features. This has been extremely effective for many of our clients and helped them to achieve the search engine rankings they are hoping for.
  2. For clients planning to develop a new website, we ensure that search engine optimisation is built in from the beginning. From the programming language you use, to the web address you choose, we guide you through all aspects of SEO. The result is that you have a website which is optimised by design, with keyword-rich text and a structure which is welcoming to search engines. This approach has delivered excellent results for many of our clients.

Pay per Click Advertising

If you want to generate traffic quickly and easily, Branch Out Internet Marketing will set up a targeted, effective advertising campaign to bring visitors to your website.

We only run pay-per-click campaigns, which means our clients only pay when a potential client visits their website. To ensure that the ads attract high quality visitors, we work closely with you to monitor the results and identify opportunities to improve the conversion rates.

Whatever form of search engine marketing you are interested in, our goal is always to help you generate high quality leads which you can convert into profitable business.